Digital Innovation in Cultural Heritage

The European Mozart Ways present new digital tools and gamification approaches for the Cultural Routes of the Council of Europe as part of the Erasmus+ project NEXT ROUTES

Salzburg, Austria - On September 9, the European Mozart Ways (EMW) hosted their National Dissemination Conference at Schloss Frohnburg as part of the European project NEXT ROUTES. The conference aimed to present new digital formats and gamification approaches for communicating cultural heritage, while strengthening the Cultural Routes of the Council of Europe.

The Erasmus+ project NEXT ROUTES brings together seven partners from six countries who are jointly developing innovative training methods, a digital toolkit, and pilot projects to enhance the visibility and attractiveness of cultural routes across Europe.

“Our goal is to equip cultural routes with new tools to engage especially younger audiences through dynamic and inclusive formats,” emphasised Gerhard Spitz, Secretary General of the European Mozart Ways.

The conference not only showcased the results of NEXT ROUTES but also highlighted existing digitisation initiatives and projects from Salzburg. Highlights included insights into the digitisation strategy of the Salzburg Museum, led by Dr. Doris Fuschlberger, and a presentation by Dr. Ulrich Leisinger, Director of Research at the International Mozarteum Foundation, on digital approaches to music education using Mozart as an example. The musical program was provided by two musicians from the Bella Musica Orchestra under the direction of Stefan David Hummel.

With these contributions, the conference underlined the added value of digital innovation for cultural heritage and cultural tourism, demonstrating how culture, education, and technology can successfully intertwine in Salzburg.

Photos: (c) Anna Wildfellner